Growing up in the Philippines, we were always surrounded by food, family, and smiles. You see, the Philippines is filled with friendly faces, it's easy to talk to people and they are more than willing to help you out, especially when there's food involved. We are a social people, sharing stories and lessons over food, celebrating wins, or comforting loved ones with a nice meal. Food has always been at the center of relationships, and it's nice how simple it's simplified how we make friends and forge relationships.

This is the idea that we revolve around, a snack company created with the sole purpose of sharing the simple joy of traditional Filipino delicacies with the world. But, not without elevating it first.

We respect the simplicity of our ingredients, but also recognize the complexity of the processes involved to get it near perfection. Our cuisine is a culture passed down from generation to generation, a love translated into the physical world through food. And it is this love we wish to share with the world, as a gift, and as a way to remember the beauty they witnessed here in the Philippines.

Crunch King started with a dream, to take food we love and elevate them for the global stage. We wish to give pride to the humble farmers, artisans, fishermen, and other professions we often take for granted in our digital world. We wish to give back and dignify their craft, all in the hopes of preventing food waste, and providing them with living wages they can actually be proud of.